First DataBank a leading provider of drug databases that help drive patient safety, today announced that veteran healthcare industry executive, Bob Katter, has joined the company as Vice President, Sales and Marketing. Katter joins First DataBank from McKesson Corporation’s RelayHealth division, where he most recently served as Vice President, Strategy and Business Development. Katter is based in the company’s headquarters in South San Francisco.

“I’m pleased to join First DataBank because of the tremendous opportunity to support our vision of creating a world free of medication errors by collaborating with our partners to provide the industry’s most trusted medication information to doctors, pharmacists, nurses and other healthcare providers,” said Bob Katter, Vice President, Sales and Marketing.

“As the leading provider of integrated drug information, First DataBank is ideally positioned to capitalize on the substantial investment in health information technology through the federal stimulus program, the emergence of new technologies and the increased participation of consumers in healthcare delivery and decision-making,” continued Katter.

Katter has more than 15 years of experience at leading companies in the healthcare technology and services industry where he has been instrumental in developing and bringing to market emerging technologies focusing on health information exchange. Prior to his tenure at RelayHealth, Katter served as Vice President of Business Development at MedicaLogic/Medscape, a provider of digital health records and online health information. Earlier in his career, Katter served on the executive team at Vivra Specialty Partners, a practice management company, in operations and business development roles. Katter earned an MBA degree from Yale University, New Haven, Connecticut and a BA degree in Chemistry from St. Olaf College, Northfield, Minnesota.

“Bob is uniquely qualified to assume this position given his breadth of experience in healthcare information technology, especially as it relates to the development of interoperable systems and the increasing importance this represents to our customers,” said Donald Nielsen, MD, President, First DataBank. “Bob has strong relationships within the industry segments that comprise the majority of First DataBank’s customer base, which is essential to ensure the voice of our customers is well represented in all our marketing and sales activities.”

About First DataBank
First DataBank, a subsidiary of Hearst Corporation, drives patient safety and healthcare quality by providing drug databases that are used within information systems that touch every aspect of healthcare. For more than 30 years, we have partnered with system developers to integrate and optimize our drug information to improve user workflow and enhance clinical decision making by those entrusted with treating patients at the point-of-need. For more information about First DataBank, call 800-633-3453 or visit www.firstdatabank.com.
 

Contact:
Denise Apcar, Public Relations Manager
Phone: 650-872-4514
Email: denise_apcar@firstdatabank.com  

 

© 2010 First DataBank, Inc. A subsidiary of Hearst Corporation. All trademarks mentioned herein are the properties of their respective owners.